NLC Our Style - V 1.0

First page Table of contents Next page Last page
Table of Contents2
Our Story4
We Are NLC6
Mission & Core Values8
Our Logo & Seal10
Our Seal12
Secondary Layouts12
Seal Clear Space14
Seal Sizing & Grayscale14
Seal Improper Usage16
Seal Proper Usage16
Business Cards/Stationery18
Certificates20
Presentation Slides22
Logo24
Logo Clear Space & Secondary Layout24
Logo Improper Usage26
Logo Proper Usage26
Logo On Truck Doors28
When To Use The Logo Or Seal28
Our Colors32
Our Palette34
Color Schemes36
Typography38
Fonts40
Our Voice42
Our Voice44
A Framework for Success44
If You Confuse, You'll Lose46
Implementing Our Voice46
We Are Always NLC48
Our Imagery50
Our Imagery52
Educational Photoraphy & Videography54
Imagery For Programs And Services56
Best Practice For Capturing Industry Imagery58
PPE & Safety In Imagery60
Compliance Checklist - Power & Telecom Training62
Compliance Checklist - Natural Gas Training62
Staff Photography64
Cultural Photography68
Campus Photography70
Photograpy Do's & Don'ts72
Cropping72
Photo Library74
External Photographer Guidelines74
Web Presence76
Our Websites78
Social Media80
Appearance82
Reception Desk Appearance84
Campus Appearance84
Interior Guidelines86
Interior Furniture88
Business Casual Guidelines90
Instructor92
Rain Gear94
Mobile Training94
Training Supervisor96
Pre-Apprentice98
Graduation & Events100
Graduation Standards102
Rodeo Standards104
Presentation Booths106
Greetings108
Phone Greeting110
Email Signature & Out Of Office Reply110

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