NLC Our Style - V 1.0

GRADUATIONS & EVENTS

PRESENTATION BOOTHS At trade shows, you have approximately 3 seconds to engage prospective customers, so it is very important that your booth design is consistent and accurately reflects our brand, industry, and mission. NLC Creative can help put together a trade show kit that will include everything you will need for your show.

BOOTHMANSHIP • Ensure that your exhibit is well lit.

• Only have 3-5 catalogs for each program on the counter, at a time. • All boxes for additional materials should be stored out of sight nearby. • Employees should remain standing and facing the crowd, while manning booths. • Strike up conversations, make eye contact and compliment attendees passing by. • Have a contest/drawing or giveaway’s available at the booth. • Bottled water only around booth to minimize potential for spills and food smells • Business casual dress code that incorporates corporate colors and attire with the NLC logo. • Bring extra set of clothes in case of accidental spills or stains during setup or meals. • Engage, engage, engage!

*Items included in your kit: • Counter-height desk

• Backdrop • Carry case • One tent (For events outside) • Appropriate quantities of swag for your event (This can include stickers, wearables, bags, etc.)

If you have a functioning booth, allow it to wear out before replacing to these specs. Please contact marketing@lineman.edu to order your kit or if you have any further questions.

103 NORTHWEST LINEMAN COLLEGE

GRADUATION AND EVENTS 104