NLC Our Style - V 1.0

OUR IMAGERY

OUR IMAGERY The quality of our imagery is everything. We want to convey our diversity, positivity, success, and inspiration. In general, imagery should be in full sunshine with lots of colors (maroon, orange, yellow, etc., shirts/hard hats, etc.) and pleasing to the eye. Also pursue the following:

• Emotion (enthusiasm, ambition, and dedication) • Attitude (positive, engaged, and motivated) • Action (learning or engagement taking place through Knowledge, Skill, and Behavior phases) • Appearance (clean clothing, shirts tucked in, hard hats straight, clean campus) • Branding (logo is clearly visible) • Special Sauces (emphasize the most technical and unique activities) • Diversity (employers are looking for a diverse workforce) • Subject’s body type (seek fit subjects) • Creativity in shots/angles • Minimize or remove background clutter

49 NORTHWEST LINEMAN COLLEGE

OUR LOGO & SEAL 50