NLC Our Style - V 1.0

OUR IMAGERY

PHOTOGRAPHY DO’S & DON’TS Below are a few examples of what to do and what not to do when photographing for NLC and when selecting photos.

CROPPING Applying the “rule of thirds”when cropping or composing photos will help make the photography standout. Divide the photo into nine equal boxes and place the subject/point of interest into one of the “thirds” created by the vertical columns, or at the intersection of the vertical and horizontal lines. When cropping, pay close attention to the photos original resolution and resolution after the crop. If cropping is taken too far, image quality will not be high enough for intended use.

A C T I O N

BE ENGAGING (FACE CAMERA) A T T I T U D E , A P P E A R A N C E

BE DYNAMIC NOT STATIC

When cropping photos of people, avoid cropping at joints as this gives the appearance of amputating the person. In the image to the left, the green lines indicate “good” places to crop and the red lines are the ones to avoid.

A C T I O N

LOOK AUTHENTIC NOT STAGED OR POSED E M O T I O N , A P P E A R A N C E & B R A N D I N G

BE DRAMATIC NOT ORDINARY

69 NORTHWEST LINEMAN COLLEGE

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