NLC Our Style - V 1.0

WEB PRESENCE

SOCIAL MEDIA NLC’s social media accounts have the potential to reach millions, so it is very important to have a clear set of guidelines to follow while posting, in order for us to convey a cohesive brand.

Social media accounts are managed by NLC marketing and NLC Creative. In order to keep our web presence clean and orderly, new social media accounts should not be created outside of these departments.

All social media posts should be purposeful, strategic and approved by NLC marketing and a subject-matter expert prior to posting. Social media posts should be generated in line with our company voice as featured in the “Our Voice” section of this guide, and should also meet accreditation standards.

ACTIVE ACCOUNTS • Facebook.com/NorthwestLinemanCollege • Twitter.com/nw_lineman • Instagram.com/nwlinemancollege • Linkedin.com/school/northwest-lineman-college • YouTube.com/user/nwlinemancollege

Appropriate Instagram post

Appropriate Facebook post

Appropriate Twitter post

77 NORTHWEST LINEMAN COLLEGE

WEB PRESENCE 78